This year, I decided to continue my appreciation series to mention and show my love to all the beautiful women who have been part of the growth of my business. These women have sent me a lot of encouragement as they shared their photos with me. One of such women is the lovely Jameela of Alora Boutique. Now, someone I can call a friend Jameela has sent me these gorgeous photos of herself in my designs and I just love the way she styles the pieces.
These Tie-Dye Cigar Trousers was the first item she bought from me. Earliest meeting was at a fair I attended here in Accra, Ghana. She bought these trousers from me but unfortunately, they didn't fit so she came by my home studio and I worked on them for her. The next thing I knew she had sent me this lovely photo of herself on a Night Out... I was truly touched. Ever since she has continued to purchase from me and I am always grateful to her for her warm encouragement and of course, her friendship. Thanks and hope you come back for the next appreciation post. Hugs!
Accra, 6th March, 2015 - International Women’s Day, on 8 March, celebrates women around the
world. The success of Vlisco Women’s Month in previous years motivated the
brand to continue the celebration of inspiring women of West and Central Africa
during the whole month of March. This year’s theme is LIVE THE DREAM, a tribute
to women who have the courage to turn their dreams into
reality, despite the challenges they face in their daily lives.
Barbara Kanam, Vlisco Women’s Month’s
face of this year’s campaign is award-winning Congolese singer-songwriter
Barbara Kanam, who had the conviction to turn her passion for music into a
career as one of Africa’s most popular singers, despite her parents having
other plans for her.
Vlisco Women’s Month
The Vlisco Women’s Month Award, which is part
of the celebrations, honours the outstanding achievements of West and Central African
women by identifying and rewarding those who inspire others to realise their
dreams. Vlisco has nominated three women in Ghana for the Vlisco Women’s Month Award
2015. Chosen by public vote, the winner, who becomes a Vlisco brand ambassador
for 2015, will be revealed during the Vlisco Women’s Month Award Night on the
The public can find out more about the nominees and
follow their activities at dream.vlisco.com. For a chance to win incredible prizes, they can vote for their favourite
nominee online, by SMS or in-store.
The nominees for Vlisco Women’s Month 2015 in
From an early age, Valerie Labi-Okudzeto, was
always actively seeking opportunities that allowed her to innovate and create
positive change. Today, she is the CEO of Clean Team Ghana, dedicated to
improving sanitation services in Ghana. Her aim is revolutionise how waste is
removed from households and furthermore catalyse innovation and
commercialisation of municipal waste.
Vlisco nominated her because she is a young
woman who has been making a difference from an early age. She is determined to
use her business expertise in ways that will benefit the people of Ghana and to
tackle a very important issue affecting Africa - sanitation. Her story is an
inspiration to all especially the young people of Ghana.
Text Valerieto 1759to vote for Valerie
Elizabeth Akua-Nyarko Patterson
Akua-Nyarko Patterson is the founder and executive director of the Girls
Education Initiative of Ghana, a foundation that provides academic and
financial support for girls including applicants with special needs. Her
personal experience of acquiring a physical disability after a traumatic brain
injury combined with academic research into this area compelled her to start
the foundation and ensure that at least 10% of students admitted had a special
Vlisco nominated her because we were touched
by Elizabeth's story. The fact that despite all that had happened in her life
she has proven that disability is not inability. She has strong values and a
big dream of ensuring all girls and women have equal footing in Ghana and
across the globe. Her story will inspire many women in Ghana
Text Elizabeth to 1759 to vote for Elizabeth Akua-Nyarko Patterson
Kokui Selormey is the award winning co-host of
a leading TV breakfast show and a classical singer. Her vocal talent has taken
her to concert venues across the United States and Ghana with a repertoire
ranging from classical music to traditional melodies. She uses her talents to
help raise funds for many charitable causes and is an advisor to a
non-governmental organization that supports the survival of children in Ghana.
Vlisco nominated her because Kokui Selormey is
a leading Television and Radio personality in Ghana who inspires many young
women who want to follow in her footsteps.
She also helps to educate Ghanaians on the beauty of classical music
through her musical talent. She is very stylish and serves as an inspiration to
most Ghanaian women.
Text Kokui to 1759to vote for Kokui Selormey
Vlisco Fashion Fund
important aspect of the Vlisco Women’s Month campaign is the Vlisco Fashion Fund,
which supports upcoming fashion designers and tailors in West and Central
Africa to live their dream.
Novice fashion designers and tailors are encouraged
to pitch their business plan before March 15, for the chance of winning master
couture classes, a start-up fashion business package and funding. Only
complete plans pitched via dream.vlisco.com/fashionfund before 15 March
2015 have a chance to win. Finalists are invited for an interview at the Vlisco
office in Ghana to present their plan, share their fashion ambition and show
their skills. With its strict selection procedure, Vlisco is able to scout the true
fashion talents of Ghana and support them in realising their fashion dream.
winner of the Fashion Fund Award will be announced at the Vlisco Women’s Month
Award Night on the 11th April 2015.
There will be 1 winner in every country where the Vlisco Women’s Month campaign
runs (Democratic Republic of Congo, Togo, Benin, Ivory Coast, Ghana and
Nigeria). This is because Vlisco wants to encourage fashion talents in all of its
Women’s Month celebrations
Various Vlisco Women’s Month
activities will take place during the whole month of March, with special offers
boutiques and various themed events. The Vlisco Women’s Month nominees will
join several activities in Ghana to empower
women in the areas of business, education and health. At
these events, they will share their success stories to encourage other women to
face their own challenges and realise their dreams.
Vlisco, a story as
unique as our fabrics
Our heritage is quite unlike any other. Since
1846, we’ve created unique textiles influencing the fashion landscape in West
and Central Africa.
Ever since Vlisco’s inception over 160 years
ago, there’s been an unbroken bond between our fabrics and the African women
they adorned. For countless generations, true beauty and wisdom have been
passed down from mother to daughter. Knowledge about heritage, culture,
traditions and their love of original Wax Hollandais. This
bond between women and Vlisco has continued to deepen over the last century and
Vlisco is now woven into the very fabric of African culture. A bond that is
sure to endure for centuries to come.
the true original, since 1846.
For more information,
photos or requests for interviews with Vlisco or the nominees, please contact:
This always seems to bother me, but I don't know why I get so eager to find out the Colour of the Year, every year.
Maybe it's because of my design background, but I tend to simply want to know... Don't you??
Anyway, getting right back into it, I'd like to introduce the Pantone Colour of the Year 2015 - Marsala 18-1438. To some of you, this might mean nothing and to the rest of us 'Fashion Enthusiasts', ...yeah right... it does in a way According Leatrice Eiseman, Pantone Colour Institute®, "Marsala enriches our mind, body and soul exuding confidence and stability. Marsala is a subtly seductive shade, one that draws us into its embracing warmth." Marsala is such a versatile colour that it suits every skin tone. It is at the same time a lovely highlight against the cheek and a flattering colour burst for nails, and hair. To find out more about this year's colour and how it was selected, click HERE.